Spacedog Media

We are very pleased to bring you our latest effort: fakerestaurant.com. Go there now to check out bonus footage from CKE’s remarkable and elaborate Fake Restaurant campaign.

You’ll meet people who were happily tricked into spending $14 for a Carl’s Jr. burger. Plus you can check out in-depth, behind-the-scenes, footage to see exactly what went into making Fake Restaurant work. You can even get up close and personal with the real stars of Fake Restaurant: the burgers.

Many thanks to our partners and vendors who made this possible. And of course all of our tireless and dedicated Spacedogs.

Embrace the fake today at Fake Restaurant. Explore and enjoy the site, and be sure to share it with others who want to get in on the fake out.

Best,
Spacedog

To generate buzz for the TV show Law & Order: SVU, we were approached by NBC/Universal to develop a digital content campaign that would captivate a younger audience of untapped viewers.

We felt the best way to draw a user into the storyline was by putting them directly into a show situation – an interrogation. It can be a pretty nerve racking experience to be on the the other end of an interrogation with an SVU detective – particularly when it’s Ice-T (one of the main characters on the show).

Here is how it works:
1) You set up your buddy by entering some information about your relationship.
2) Your buddy receives an email saying that you’re in serious trouble and you need his help at the police station.
3) Your buddy has now been put into a 1st person interrogation with Ice-T and he knows when you are lying!
4) After the interrogation, the original sender receives an email letting you know if your buddy cracked under the pressure.

Spacedog was responsible for concepting, script development, web design and back-end development. The site was built in Flash 9 to take advantage of the latest video functionality that is the back-bone of this experience. We worked closely with the Wolf Films team on shooting the video footage of Ice-T and then integrating this into a back-end system to splice all of the videos together based on the user experience.

The site just launched. Please be a part of the viral discussion: give it a try and pass this along to your friends!

Mimeo is the fresh upstart on the block, utilizing innovative online, on-demand document printing and distribution to set itself apart from bigger players like Kinko’s. We like to think of Mimeo in Mac and PC terms…think Mimeo is to Mac as Kinkos is to PC.

Mimeo approached Spacedog to help them design the interface for their new website. In our approach, we wanted to accomplish the following:

1) Create an intuitive interface that drives users into the trial navigation funnel.

2) Immediately communicate that Mimeo is a better solution than Kinko’s or other printing services by highlighting Mimeo’s core service offerings & customer service proposition.

3) Develop a look & feel that supports Mimeo’s positioning as an innovation leader.

Working closely with the Mimeo team, we developed a user interface and information architecture strategy that would accomplish these objectives.

Check out the website at www.mimeo.com.

Sony Music Japan and Spacedog Entertainment have partnered to create a video featuring the music of J-Pop sensation HALCALI and specially created animation for the Spacedog’s newest release, eV, a manga developed by Spacedog, is being published through TokyoPop, the largest publisher of manga in the U.S. The story follows a teenage girl that is swept up in a worldwide effort to save the Earth from impending aliens. eV is written by Xombie’s James Farr and features art by Alfa Robbi.

HALCALI is a Japanese hip-hop duo consisting of two female members, Haruka and Yukari. In what started out as a contest for best female rapper, the group has pop-icon status sold out headlining shows and have recorded with many high-profile Japanese artists. At the 2004 MTV Video Music Awards Japan, HALCALI won “Best New Artist” for their song Strawberry Chips and “Breakthrough Video” for Giri Giri Surf Rider. Recently HALCALI was nominated by Shojo Beat in the third annual Shojo Beat Music Awards for “Best New Artist or Group.”

With HALCALI’s upcoming Japanese CD release and pending U.S. CD release, eV provided a unique opportunity to collaborate on a fun and unique element for fans of both genres. Spacedog worked closely with James Farr to produce video animation to set to HALCALI’s song Sister Ship, creating a video encompassing the youthful appeal of both eV and HALCALI.

The video is scheduled to debut in mid-March.

Working with the Greenspun Media Group out of Las Vegas, we designed, developed and recently launched (yesterday at 5pm) a portal dedicated to Jazz Music at www.jazz.com. The site is built on a comprehensive content management system that allows Greenspun Media to update practically every content section on the site. Built using the Ruby On Rails platform, the site shows off our latest Web 2.0 chops with blogs, RSS feeds and Social Media Community sections.

All the dogs are chopping at the bit for the release of the graphic novel Johnny Delgado Is Dead, which tells the tale of a modern day bandito/hero in the spirit of Joaquin Murrieta and Zorro who returns to his hometown of Phoenix, Arizona to rid the place of the drug runners and thugs that have taken over. In keeping with the times, instead of a horse our hero rides a steed of chrome and steel. We approached Harley-Davidson about using one of their bikes in our story and they flipped over the idea. Not only did they agree, but actually supplied us with a whole slew of detail on how the bike would be customized and look in keeping with the character description for our hero. In addition, Harley-Davison has supplied us with a replica of the bike we will be giving away to one lucky gear head.

For all the details about the project and this promotion please visit the website http://johnnydelgadoisdead.com!